Create a professional website with the Wix website builder. Choose a customizable designer-made template and add the features you need.
Born in 2006 after a frustrating attempt to create its own website, Wix is one of the premier website builders in the industry. Responding to the need for a simpler way to design sites, the drag-and-drop site builder makes it easy for business owners to create their own site in minutes. DIFM options are also available for businesses that want a professional to handle everything for them.
Their visually impressive layouts are designed for small businesses, restaurants, online stores and artists such as musicians and photographers. They are optimized for mobile devices and can be spiced up with one of the numerous apps available from the Wix App Market.
In a way you can compare Wix to a prefabricated house: the fundamental structure already exists and can’t be changed. You can, however, paint the walls to your gusto (choose a theme) and add the furniture you love (photo galleries and other apps – you can learn how in our Wix tutorial).
Wix’s Pricing Options
Wix is available for free for as long as you want. If you need professional features like your own domain name or ecommerce, you must choose from one of their premium plans ranging from “Combo” to “Business VIP”. The cheapest ad-free plan with a custom domain name costs $14 per month.
If I am being honest I had my reservations about Wix at first as their product hasn’t always been easy to recommend. Back in the days it was Flash-based and always a bit different (like your old classmate who had that weird taste in clothes). However, thanks to their neverending improvements they have become one of the cool kids, slowly climbing our ranking to now claim the top position.
They even got Google’s John Mueller to publicly state that Wix’s SEO capabilities are fine for their search engine. So unless you are planning on ranking for some insanely competitive keyword you should have no issues with Wix! In the end, SEO depends a lot more on your ability to create outstanding content rather than the website builder. Wix has one SEO disadvantage, though, due to its relatively slow loading speeds on mobile devices.
I would recommend it without reservations for smaller websites (not more than 30 pages) that have to look flawless. Why not also for larger projects, you ask? Unfortunately the navigation menu doesn’t really accommodate complex site structures as there is only one sub-level. Weebly usually works better for big websites.
Wix has the widest selection of prebuilt designs for any kind of industry. As it’s not possible to switch to a new theme after your initial choice, it’s more difficult to revamp your site’s design (you’ll have to redesign it manually or start from scratch). On the positive side, this limitation facilitates Wix’s greatest strength: unmatched flexibility within your chosen theme.
And even if sometime down the road you would like to get into the ecommerce game you can easily add a shopping cart at relatively little cost. Read our Wix Ecommerce review to learn more.
What Wix has created here is certainly impressive in many ways with a development speed that is almost breathtaking. Just make sure you try out the free plan before switching to a paid plan to find out if it’s the right choice for you.